The Shout: 2017 Whisky Trends piece

I was asked to compile a short guide to emerging whisky trends for the April edition of The Shout. The big trends I see emerging are a little more subtle than some of the big talk recently. Japanese whisky is still popular but it’s new world whisky and American whisky that is trending big time. In response, consumer’s palates are becoming increasingly bold and willing to try new expressions. And the for and against debate continues to rage regarding non-age statement whiskies.


[pdf-embedder url=”” title=”HB April 2017Spread 30″]

Leave a Reply